Online & Distance MBA in E commerce Marketing and Management

MBA in E- commerce Marketing and Management is designed to help students and working professionals thrive within an e-commerce domain. This online education programme integrates multiple domains such as E-commerce, Digital Marketing, Consumer Behaviour, Media and Marketing for deep understanding. It also focuses on various relevant issues faced while working in burgeoning e-commerce industries; be it a start-up or multinational company. This MBA programme aims to fulfill both short-term goals like ‘Employability’, as well as long- term goals such as ‘Career Development’.

Objective :

  • To develop the analytical tools for complex issues of business world and problems in the e-commerce domains
  • To develop techno-managers capable of using technology as a tool of effective management
  • To identify current technology and online marketing trends, and how those trends can provide definitive benefits to corporate profitability
  • To instill skills such as leadership, teamwork, oral and written communication and presentation
  • To develop abilities such as critical thinking and ethical decision-making
  • To acquire the ability to function effectively in a diverse business environment

 

Curriculum :

Semester 1

  1. Modern Business Organization and Management
  2. Global Business Environment & Economics
  3. Accounting & Financial Management
  4. HR & OB
  5. Business & Corporate Law

Semester 2

  1. Business Research Methodology
  2. Modern Marketing Management
  3. Information Technology for Business
  4. Production Operations & SCM
  5. Business Communication Skills

Semester 3

  1. Business Policies & Strategic Management
  2. Consumer Behaviour
  3. Entrepreneurship & Innovation Management
  4. Information Technology & Retailing
  5. Strategic Marketing Management

Semester 4

  1. Business Ethics & Corporate Governance
  2. Web Analytics
  3. E-Commerce
  4. E-Business Communication & Network Security
  5. Project Work

Indian Programme Fees:

Fee Plan Programme Fee
On Admission        20400
Within 6 Months after Admission       18000
Within 12 Months after Admission       18000
Within 18 Months after Admission        18000
Total Fees 74,400